OK, so we’re still in a recesssion and the recovery is taking longer than anticipated. But let’s put it in perspective: although house values are down approximately 15%-20% in our area since the height of the market in 2005, we have fared much better than other parts of the country. (Which only emphasizes just how desirable the Hudson Valley remains.) And, despite the bleak national headlines, we’re experiencing encouraging selling activity again. Yes, there are obstacles – credit remains tight, buyers are expecting bargains, fewer sales means fewer comparables, and fewer comparables make appraising a property to qualify for the loan more difficult. That’s why selling in this complicated market definitely requires professional guidance and more patience. Our expertise can ensure you achieve the highest realistic selling price in this “down” real estate market.

To make the most of your sale:

1. Size up your competition.
   Investigate other homes for sale. Check out the home publications. Ask your agent for recent sales prices. Look at what’s selling…and what’s sitting.
2. Price competitively.
   The best way to find that one perfect buyer is to bring in as much traffic as possible. In this “buyer’s market”, buyers can afford to be more choosy, and have little patience for what they consider to be overpriced houses. Put your house on their must-see list by pricing it fairly. Many experts even suggest pricing a home just slightly below the competition. This generates a lot of excitement among buyers, and the seller could receive multiple bids even in this market.
3. React quickly.
   The longer your house takes to sell, the more money you stand to lose. If a good number of people have viewed your house, but there’s still no offer, the market has spoken. Move quickly to lower the price, and create more excitement, and therefore more traffic. Don’t allow your house to become a “fatigued” listing.
4. Negotiate.
   Don’t be too quick to reject an initial offer. Skilled negotiating can at most times bring an agreeable ending. Offering concessions, such as minor repairs, can also be one of the creative ways of coming to a mutually beneficial deal. Making a deal now instead of later can save you a lot of money in the end, particularly as the housing market finds a bottom.
5. Play up assets.
   Now that there are more houses on the market, help set yours apart. Play up the strong points of your home – consider “staging” it before you put it up for sale.